Where clarity meets creativity.

The beginning

Every business begins with a story and ours started with a question:

Why do great ideas fail to connect?

After decades in advertising, we saw it happen again and again.
Brilliant founders. Great products. Dedicated teams.
But somehow, the message got lost.
People didn’t understand what made them different.
Campaigns were smart, but not simple.
And brands that deserved attention… stayed invisible.

That’s when we built Voice of Brands – an agency devoted to one thing above all: Helping businesses find their voice and say what truly matters.

Our philosophy:
Clarity before creativity

We believe clarity is not a stage in branding
it’s the foundation.

Because when your story is clear:

  • Your team aligns around one shared purpose.
  • Your customers understand why you matter.
  • Your marketing becomes easier, faster, and far more effective.
We don’t start with campaigns or colors.
We start with meaning – your why, your difference, and your promise.
Then we turn it into communication that connects, converts, and compounds growth.

Our Journey

Voice of Brands began as a copy-led creative studio and soon grew into a full-service, advertising and digital-first agency with a single mission:
To help businesses simply succeed, as much as we ourselves want to succeed.   

Over the last 16 years, we’ve:

But what makes us proudest isn’t the pitches we won. It’s the transformations.
When a brand finally finds its true voice, it grows naturally. That’s the real win.

Official Agency

Mitsubishi Electric – 7 years

India region
Official Agency

Phicomm – 2 years

India region
Official Agency

Eagle Information Systems - 16 years and counting

Official Agency

AJB Fine Jewels - 1.5 years

Official Agency

IBEF - 1.5 years

India region

Official Agency

Western Digital – 3 years

BINS, MEAT & Turkey Region
Official Agency

Intel – 5 years

SEA and Pacific region
Official Agency

ViVO – 2 years

India region
Official Agency

Cook's – 2 years

USA
Official Agency

UseCharts srl – 1 year

Belgium

What we stand for:

  • Clarity — because people don’t buy what they don’t understand.
  • Integrity — because honesty builds the kind of trust that lasts.
  • Simplicity — because simple stories travel farther.
  • Excellence — because creativity deserves craft.

Our why....

Because the world doesn’t need more ads.
It needs more brands that make sense, brands that speak like humans, not headlines.
Our mission is to help every business, big or small, communicate with purpose, precision, and personality.
When you find your voice, everything else follows.

Management

Mohan S Kathayat

Founder

23 years of experience with DDB, Publicis, Mudra, Crayons in creative leadership, combind with combined with experience of managing brands and businesses. Responsibilities include handling creative duties on various clients with teams and client relationships. Cross – Border Brands handled include Nestle, Vivo, Intel, WD, Mitsubishi, HP, Coca Cola, AndyManhart, Tata, Reliance, Jabong, TelkomSel, Jakarta Globe, Cook’s.

Saurabh Sharma

Co-Founder

Over 2 decades of rich experience in communication design in advertising, publishing, television and film industry. Produced movies in Punjabi and Hindi film industry and has been a part of large canvas music and film productions across various film industries. An avid photographer and recording studio executive, brand mentor working for the leading global brands in India.

K R Ganesh

President

With 24+ years in marketing and brand strategy, has helped shape iconic brands across FMCG, durables, mobile, retail, Healthcare and e-commerce. His portfolio includes Kurkure, Nestlé, Dabur, Dhara, Havells, Huawei Honor, Nokia, Canon, Maruti, Hero, Trident, Havells, and Ministry Of Health and welfare (TB – DOTS program- 2 years), Johns Hopkins university ( HIV Aids and PPTCTH) and PSI ( Pearl contraceptive pills) . Having worked with top agencies like TBWA, Bates, Mudra, JWT, Mullen Lowe Lintas Group, Future Group and Dentsu, brings sharp strategic thinking, a strong business lens, and deep market insight to every brief.

Founder’s Note

“After 25 years of writing for global brands, I realized clarity was the invisible difference between those who grew and those who didn’t. That’s why Voice of Brands exists — to help companies see themselves clearly, say it powerfully, and grow confidently.”

Mohan Singh Kathayat, Founder & Chief Strategist

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