We partnered with Vivo for the “Tomorrow’s Rockstars” campaign in India, celebrating music’s universal language and Vivo’s hi-fidelity technology. The campaign spotlighted emerging musicians across the country, positioning Vivo phones as tools of creativity and discovery.

A dynamic website blended music with mobile innovation, organized around passions like photography and gaming instead of product lines. The initiative sparked massive engagement—boosting sales by 34%, driving 70,000 video submissions, and generating millions of views and shares that later fueled Vivo’s TV ads.

Following its success, the campaign extended to Indonesia Idol and later to China, strengthening Vivo’s brand presence across markets.