Less of the same
In an industry that tends to standardization, offering more of the same, ideas and work that touch people's lives are few and far in between. We aim to give you less of the same in everything that we do. We see ourselves at the point where technology and humanity intersect. Our goal is to create work that is fresh and innovative yet well thought out and behaviour changing. It is fast, to the point, and of the highest order when it comes to meeting consumer's needs and surpassing the client's business goals.See Our work Want to work with us?
Starting with consumer and business insights, we combine creativity and innovation to inspire people and change behaviour.
Our ideas embrace the most appropriate platform, whether harnessing the power of media, digital, interactive experiences or traditional media.
BRAND STRATEGY AND PLANNING
As a creative agency we take a strategic approach to tackling the complex issues of growing brands and revenue in a digitally connected world - from strategy and concepting through to design, technology and high-end execution.
We create and craft creative ideas for brands. We have a reputation for delivering creative concepts, with a high focus on execution down to the very last detail.
WEB Development & Digital Commerce
We create sites of all shapes and sizes, from micro to mammoth, and handle every stage of the process. Digital strategy, web design, web development, shopping portals, the lot.
We develop engagement ideas to connect with people online and influence their opinion or behaviour towards the brand positively. From ORM to banner advertising to community development to content seeding, we make the most of the options on offer.
Tweets, blogs, posts, shares…the social media world is a huge part of all our worlds now, and we help brands use it to connect in meaningful ways.
We can recommend and create content-led campaigns, including promotions, brand activations, video production, seeding and distribution on the platforms most suited to your audiences.
IN-STORE / ON-PREMISE ACTIVATION
Digital is more than just the web. We are devoted to finding new ways of bringing the digital experience into the physical world. It may be an installation, entertainment, or something we've never seen before.
Keyword search can be a brand's best friend – if you're taking advantage of it. We advise on SEO & SMO strategies to help you draw more people to your brand every day
Digital & Traditional MEDIA
Online and offline media work hand-in-hand to create an all encompassing reach & infulence. We have devoted media teams which plans and buys media while also representing a range of lifestyle related niche websites, giving your brand direct access to customers and greater value to you.
It's been half a decade since we have been around, and during this time we were able to establish our standing as a serious digital company.
Going forward, we would like to be India's best creative digital communications company.
VoB is born. A few brands we picked up are reborn.
On a dull, grey and cold day in November 2009 VoB came into this world. VoB did not come into being as a result of a great vision or ambition of its founders. Nor was its inception a result of an effort to change the way things were being done. Our founders, Mohan Kathayat & Rajat Basra, two brothers from different mothers were changing their jobs when a friend at a news channel asked for feedback on a design work done by someone else. Instead of going back to the agency to incorporate the feedback, their friend gave the whole assignment to them to redo from scratch. Why? Because, to put in the sweet words of their friend “No one else had ever looked at the project as they did and it seemed scary and crazy but exciting.”
It wasn’t our first client. It was a favour to a friend.
But the idea of doing crazy & scary thing stuck and the first 3 teammates were hired – Manish, Roshan, Gulab.
VoB picks up its first real client that pays but has no brand ( or brand name yet) – Exilient – Say you love quality- and transforms it from a commodity sold in brown boxes into India’s first brand in the laptop spares parts category. The brand becomes the category leader in no time and starts shipping across the country with 11 regional offices.
VOB picks up its second client – Delta. With an image overhaul the brand – Delta- The Future is Now, Delta is VoB as a brand.
A farmer in Punjab comes with a dream. Goes back with a premium Brand of Aloe juice. Eola – Squeeze more out of life.
A distributor of multiple-pin mobile phone chargers from Karol Bagh walks in. A late night brainstorming session over a bottle of whisky lays the foundation for a brand with the byline “ Ek akele, sabko pele”. The morning after, the hangover is gone. But the line stays and so does the client.
We find our true calling. We become a creative digital communications company.
We pick our first digital account – IBEF ( India Brand Equity Foundation) after a multi-agency pitch over a 6 month period. It was VoB versus Goliath.
DDB (Indonesia) comes to our shores looking for an offshore digital partner. They chose us over companies 10 times our size and with a global footprint. It becomes our first of the many sojourns beyond the shores of India.
We work on Jakarta Globe, Interface, Coca Cola, Telekomsel. We do some of our most memorable work. Notably for Jakarta Globe with MyJakartaGlobe. Myjakartaglobe is an innovative intra-company networking platform that would later become the norm for the likes of Canon, HP and other large corporations across the world.
We do another scary & crazy thing for Brij. A merchandiser tucked away in a dusty, rusty Azadpur Industrial Area. Totally disruptive. We took a greater part of the traditional business to digital. Some folks at the company lost out to Digital. But the client found a new ally in Digital.
We grow from a 5 people to a 40 people team. We are set for greater crazy & scary things.
Belgium beckons us. New partnerships emerge.
We become creative and digital partners to Aquaedis, a marketing communication firm from Brussels.
We work on new-age start up businesses. A very exciting time begins.
Ideas that will change the way the we see things.
We work on all sorts of clients – start-ups, government, royal families
Enter the Dragon. Shanghai is our next stop.
We pick up C.Vox clothing from Shanghai. Not just any ordinary clothing. Wearable technology. Clothes playing your music and answering your calls. Waterproof. Competition proof. Future proof.
We take the brand to Europe, USA and India. We help with marketing and communications support to bring alliances with SportsDirect, UK and Footlocker, USA.
We launch the brand in India.
We develop social and retail customer engagement programs across UK & India
We pick up the DIMTS ( Delhi Integrated Modal Transit System) business
This win is followed by picking up Vivo mobile digital account after a multi-agency pitch
We become the Communication Agency for Intel, Western Digital, Ricoh
Here's what's happening in our world lately
Orion Group, a specialist security solutions provider with operations across Europe, Middle East and Africa is expanding it's service portfolio to include Facility Management & Manpower Training under a new brand, Noiro. We are happy to partner them in reaching the horizons they have set their eyes on.
- 30th July 2015
BeSmarty, the mobile and portable electronics business of Optiemus Infracom has appointed VOB as their creative and digital agency following a multi-agency pitch. Other agencies in the running for the business were O&M, Havas Media, Leo Burnett, Carat & Service Plan. VOB will be the AoR for the business and will handle creative and digital media duties for the brand.
- 7th July 2015
Arbro Lab ( India), a premier pharmaceutical company is launching it's range of Ayurvedic wellness products, starting with Cancumin, a natural, preventive anti-cancer oral digestives.
We are happy be chosen their marketing and communications partner. Our duties include building a formidable OTC wellness brand from inception to scale up.
- 14 oct 2014